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Willard’s Sport Shop. A Passion For Tahoe.

Thank You For Choosing Willard’s Sport Shop.
We Are Tahoe’s Family Friendly Shop With Expert Local Knowledge & Service.
We Live & Breathe The Sports We Sell.

We love helping you get the most out of your Tahoe experience.

The Willard Family opened the Squaw Valley Sport Shop back in 1978. Our Passion for Tahoe is what still moves us today at our location in Tahoe City after closing the doors of the Squaw Valley Sport Shop. We provide knowledge about our products and location that is unmatched by any other shop.